Optica Universitaria began at a campus 25 years ago and its appearance turned it into the leading optician for young people.

We have defined a brand strategy for this project based on its original DNA, boosting its values. The brand’s tone and strategy should boost its positioning and that is why communication elements were designed for stores, and a style guide compiling all brand applications was created.

branding – repositioning – brand architecture – brand essence – corporate identity – brand manual – storytelling – branding campaign – publicity – online and offline campaigns – creative direction – art direction

  • Tarjetas de Óptica Universitaria

  • Bolsa y vinilo de Óptica Universitaria

  • Rótulo de una tienda de Óptica Universitaria

  • Folleto para Óptica Universitaria

  • Interiores del folleto de Óptica Universitaria

  • Foto de la campaña de Óptica Universitaria

  • Cartela del spot de Óptica Universitaria