Óptica Universitaria began at a campus 25 years ago and its appearance turned it into the leading optician for young people.

We have defined a brand strategy for this project based on its original DNA, boosting its values. The brand’s tone and strategy should boost its positioning and that is why communication elements were designed for stores, and a style guide compiling all brand applications was created.

branding – repositioning – brand architecture – brand essence – corporate identity – brand manual – storytelling – branding campaign – publicity – online and offline campaigns – creative direction – art direction

  • Óptica Universitaria business cards

  • Optica Universitaria bag and vinyl

  • Label of an Optica Universitaria a shop

  • Óptica Universitaria brochure

  • Óptica Universitaria brochure interiors

  • Óptica Universitaria photo campaing

  • Óptica Universitaria tv spot