We turned the name of CP WORKS into a more global brand. We transmit all its experience through an identity makeover and a change in the name. CP Works became WE ARE CP. More than just a production company, a production hub, highlighting the strength of the team behind the cameras. Furthermore, we developed the identity of its sub-brand, Maurits. A new audiovisual player with a highly practical view of production ready to achieve the impossible. Hence the name, in homage to the father of impossible drawings, Maurits Cornelius Escher.